This makes them an easy way to outrank your competition and show that you’re ahead of the curve.Īlso, because they’re relatively new, there aren’t that many of them. What are the benefits of Google Web Stories? Web stories are newīecause they’re a new offering from Google, they’re likely to be prioritised on search results. Technically, the AMP criteria aren’t an SEO ranking factor, but fast loading speed is rewarded by appearing higher up in search results.ĪMP Web Stories are a development of this, as they provide easy to read content that’s engaging, enjoyable and visually pleasing. It includes an open source HTML framework which allows developers to create lightweight pages with fast loading times. What is AMP?Īccelerated Mobile Pages or AMP is a Google initiative to encourage the internet to be more mobile friendly. They’re a form of AMP (Accelerated Mobile Pages), and according to Google, are for quick and easy consumption by busy people. Web stories take the format of up to 30 pages of content which you can click through like a social media story, and they appear in Google’s search results and Discover page. With their mobile-first dimensions and emphasis on video and visual content, web stories are a way of bringing the search experience into 2020. Google web stories are basically the search engine version of social media stories.
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